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Trulia Gets Beaucoup Bucks

Started by Joel Burslem · 11 months ago

Photo by Tracy O

Simmering resentment over Trulia’s SEO practices (see Trulia Caught Cloaking Red Handed) hasn’t stopped the search site from landing another $15 million in funding.

Deep Fork Capital LLC led the financing to top up Trulia’s reserves; Trulia’s other investors Sequoia Capital, Accel Partners and ... Continue reading »

3 comments

  • This is a good point. Where exactly does this much money come from?? Mega advertising spots, etc? Thanks for the continued insight into the real estate industry. Erik -- www.OrlandoAreaDreamHomes.com
  • The SEO tactics are certainly a bit sketchy, but Trulia is on its way. If I'm an investor, this is a company I invest in instantly. Trulia is the one paid site we use that delivers a very positive ROI. $40/month to feature all listings is just a great deal.
  • I see that Google has dropped them in the SERPs slightly for terms that I watch for them. Not as much as you would think, though, for such an obvious black hat SEM technique.

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