DISQUS

DISQUS Hello! Future of Real Estate Marketing is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Future of Real Estate Marketing

Conversations around Web 2.0, the Internet and real estate.
Jump to original thread »
Author

Millions of Listings Oh My

Started by Joel Burslem · 11 months ago

Frontdoor.com, the upstart real estate search portal from media giant Scripps Network Interactive, continues to move forward. From their most recent press release:

Just six months after opening, FrontDoor.com, the real estate Web site powered by HGTV, continues to unlock home ownership information for users – now offering more than 3 million ... Continue reading »

20 comments

  • jgrapes

    11 months ago

    With all the syndication going on, its most likely the same 3 million listing at each site.
    reply
  • Joel Burslem

    11 months ago

    I'm going to break protocol and be the first to comment on my own post.

    But I can't get that song out of my head now...
    reply
  • Jessica Swesey

    11 months ago

    damnit! I am singing it now too... the magic number.... It is kind of warm and fuzzy. :)
    reply
  • Chad Huck

    11 months ago

    I didnt play the video until I read the comments... dang it. Now it's in my head too! Thanks Joel! I'll be sure to get you back.
    reply
  • LuDoan

    11 months ago

    How many listings are there total in the USA? I'm curios to see how much of the market does 3 million cover?
    reply
  • Kris Berg

    11 months ago

    Stopped by via Twitter (which is tanking my productivity today), and I am now humming along with y'all!
    reply
  • planomatic

    11 months ago

    Great video Joel. Interesting info as usual.
    reply
  • VictorLund

    11 months ago

    Wolfnet passed the 5 Million mark last month - painstakingly updating them all once a day and delivering them carefully to more than 100,000 agent and broker websites - clear of all expireds, duplicates, solds, and other messy data that most non-IDX sites display.

    The real estate community should be promoting IDX over non-IDX sites to the consumer community, helping them to understand the differences.

    Kudos to Threewide, with Listhub now installed in more than 100 markets, perhaps we will begin to see improvements on third party aggregation websites.

    Kudos to Roost who only displays IDX listings!

    Kudos to Cyberhomes for not taking re-syndicated listings from notoriously bad data sources like Homesandland, RealEstateBook and Homes.com.

    Kudos to VAST for stopping their practice of resyndicating listings.

    Kudos to the National Association of REALTORS Real Estate Standards Committee (RETS) for pulling the third party syndication sites to the table to create better data distribution standards
    reply
  • Overland Park Real Estate

    11 months ago

    The only problem I see is that most of those 3 million listings on T, Z, FD are not accurately updated. I hate to say it but at least R.com's 3 millions have accurately updated status' adn information.
    reply
  • Derek Overbey

    11 months ago

    Thanks for the shout out Joel!

    At Roost.com, we’ve never really believed in talking up how many listings we have nationwide. We believe the consumer cares about whether a website has comprehensive and up-to-date/accurate (equally important!) listings in the market they’re interested in. When the consumer has an accurate snapshot of what is available in the market, they’re a better potential client for a REALTOR®.

    This is why we created our network of broker IDX sites here at Roost. IDX is certainly the best standard for consumers to have the confidence they’re seeing accurate and comprehensive listings in any given market. We clearly continue to add to our geographic footprint every day (currently ~30% of the country), but our number one priority is the quality of the data in the local markets we cover.

    That song is going to kill my productivity today!

    Derek Overbey
    Sr. Director of Partnership Strategy
    Roost.com
    http://www.roost.com
    http://blog.roost.com
    reply
  • john

    11 months ago

    what about views, contacts, monthly visitors??
    reply
  • Joel Burslem

    11 months ago

    reply
  • FloridaMoves

    11 months ago

    Joel,

    Interesting post. I enjoy your insights on real estate marketing. For a candid look at what it is like in the real world of real estate PR and Communication Management, check out my post on the local chapter of the Florida PR Association here in Sarasota. FYI - The job described below is posted on Monster, but this will give you a deeper understanding of the day to day. I have accepted the Dir. of PR and Brand Communication for C21 based in NJ and I will continue to follow your posts.

    Enjoy a "Day in the Life" http://cwcfprablog.typepad.com/weblog/2008/07/l...

    Best Regards,

    Matt Gentile - 300 Days of Sunshine
    www.floridamoves.com
    reply
  • Adam

    11 months ago

    I'm not sure how much the # of listings correlates with value for users or advertisers. As an agent, I want a site that can deliver leads and awareness. As a buyer I want a site that can help me find the best property for me. They are plenty of niche sites/services that thrive without having millions of listings, and there are many of sites with millions of listings that don't provide much value.
    reply
  • shell smith

    11 months ago

    What a funny connection between all those sights. I guess 3 million must be the magic number. I wonder if that large of a listing is hard to keep accurate? I have been using the site called PropertyMaps - they are linked to the mls directory, so I'm SURE they have 3 million too!
    reply
  • Hawaii_Real_Estate

    11 months ago

    3 million just doesn't sound like enough MLS listings. My guess would be that it's higher. How many listings do you think the RE/MAX site has?
    reply
  • LuDoan

    11 months ago

    It looks like everyone's pulling out their rulers to measure their database sizes. I think we can all agree that everyone's got big databases! A big database is only one side of the search equation. Now it comes down to who can leverage their big databases.

    Who (what site/organization/etc) do you think has the best tools (interface, user experience, search result accuracy, etc) to service the consumer? WIth multiple sites having millions of listings, which site would you use and why?
    reply
  • bnix

    11 months ago

    I don't think consumers care about tools on a real estate website. All they really care about is finding the property that best matches their criteria and feels like home. All the bells and whistles in the world will never create the feeling of 'i want to live in this home'. Therefore, in my opinion, the site that delivers the buyer into an actual house the fastest will be the site that wins. Getting lost with tools, will never satisfy what the buyers are really searching for...a home!
    reply
  • James Bridges

    11 months ago

    Some great comments here on this post. I don't tend to see volume of listings as necessarily an indication of validity of a website. I agree that really consumers want to see listings that ar accurate and up to date.

    I think the comment regarding real estate professionals pushing IDX is the way to go. Using a product like Wolfnet you can separate yourself from the listing aggregators by focusing on local area information and then providing the local MLS that is up to the minute up to date. That way you can get your "un-fair" :) share of the market.
    reply
  • Joel

    11 months ago

    We have about 2.6 as well.
    reply

Add New Comment

Returning? Login